Our World
Walpole's Brands of Tomorrow
Written by Sophie Gallagher
Walpole’s Brands of Tomorrow programme selects a handful of British and Irish luxury houses each year and gives them a year of counsel. We applied without much expectation and were, frankly, surprised.
Not praise — scrutiny
What the programme provides is a room of people who have made things, asking why you make yours that way. Most of our answers needed work.
The questions that landed
Why does a hem take that long, and who benefits from it taking that long?
What happens to this wardrobe if your finishing room stops?
You say you refuse work you cannot finish by hand. Prove it.
We could answer the first. We had not seriously considered the second. The third turned out to be the year’s actual work.
A year later
The honest accounting arrived twelve months on, and is written up in Brands of Tomorrow: One Year On.
The Studio
Frequently Asked Questions
What is Brands of Tomorrow?
A Walpole programme that selects a handful of British and Irish luxury houses each year and gives them a year of counsel.
What did it change?
How the house talks about its cloth, and how honestly it accounts for what can be finished by hand.
Did you expect to be selected?
No. We applied without much expectation and were, frankly, surprised.
